Privacy Policy – Santa Cruz Skateboard

At Santa Cruz Skateboard, we take your privacy seriously. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website (www.santacruzskateboard.com), purchase our products, or interact with our services. By using our website or engaging with our brand, you agree to the terms of this policy.

1. Information We Collect

We may collect the following types of personal information from you:

  • Contact Information: Names, email addresses (e.g., [email protected] for communications), phone numbers, and shipping/billing addresses when you place an order or create an account.
  • Payment Information: Credit/debit card details, billing addresses, and payment processing data (note: we do not store full credit card information; this is handled by secure third-party payment processors).
  • Account Information: Usernames, passwords (encrypted), and preferences when you register for an account on our website.
  • Usage Data: Information about how you interact with our website, such as IP addresses, browser types, pages visited, time spent on the site, and device information (collected via cookies and similar tracking technologies).
  • Communications: Content of messages, emails, or other communications you send to us (e.g., inquiries to our service email).

2. How We Use Your Information

We use your personal information for the following purposes:

  • To Process Orders: Fulfill your purchases, arrange shipping, process payments, and send order confirmations or tracking updates.
  • To Provide Customer Service: Respond to your inquiries, resolve issues, and offer support via email ([email protected]), phone, or other channels.
  • To Improve Our Services: Analyze usage data to enhance our website, products, and user experience (e.g., identifying popular products or optimizing site navigation).
  • To Communicate With You: Send updates about your account, promotional offers, event announcements, or news about Santa Cruz Skateboard (you can opt out of marketing communications at any time).
  • To Ensure Security: Detect and prevent fraud, protect our website and users, and comply with legal obligations.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. However, we may share your information with:

  • Service Providers: Third-party companies that assist us with order fulfillment (e.g., shipping carriers), payment processing (e.g., PayPal, Stripe), email marketing, or website analytics. These providers are contractually obligated to protect your information and use it only to perform services on our behalf.
  • Legal Authorities: If required by law, court order, or to protect our rights, property, or safety, or the rights, property, or safety of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of the transaction (with appropriate safeguards).

4. Cookies and Tracking Technologies

Our website uses cookies, web beacons, and similar technologies to enhance your experience. Cookies are small data files stored on your device that help us remember your preferences, track site usage, and improve our services. You can adjust your browser settings to block cookies, but this may limit some features of our website.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes encrypted data transmission, secure servers, and regular security audits. However, no method of data transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask us to update or correct inaccurate information.
  • Deletion: Request the deletion of your personal information (subject to legal obligations).
  • Opt-Out: Unsubscribe from marketing emails by clicking the “unsubscribe” link in our messages or contacting us at [email protected].
  • Restriction: Request that we restrict the processing of your information in certain circumstances.

To exercise these rights, please contact us at [email protected] with your request. We will respond within a reasonable timeframe.

7. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware of such data, we will delete it immediately. Parents or guardians who believe their child has provided information to us may contact us at [email protected].

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Email: [email protected]